Light Reading's Cable Digital News reports that Alcatel-Lucent is expected to increase its overtures to the cable TV community with regard to interactive TV advertising solutions. It is anticipated that the company will shed some light on its plans at this week's The Cable Show event in Washington, D.C.
At other more telco-focused trade shows, such as TelcoTV last fall in Anaheim, Calif., Alcatel-Lucent has outlined interactive advertising and targeted advertising capabilities for telcos providing IPTV. Those capabilities are based on its 5930 Interactive Media Manager, and last year, telco looked like the mostly likely candidates to use the platform and to deploy interactive advertising in the near term. But in recent months, cable TV companies have been moving more quickly on efforts such as Tru2way and Enhanced TV Binary Interchange Format deployments, as well as industry-wide efforts like Canoe Ventures.
- Cable Digital News has this story
Cox Communications is moving ahead with Tru2way
Canoe Ventures also has been busy