ALSO NOTED: EPM plans to launch its IPTV service; Sony drives for living room dominance

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Cord cutting will get worse for cable companies. But the financial impact for those same companies will be limited.

Comcast reached a distribution agreement with HBO Max and will offer the service for no extra charge to its existing HBO subscribers.

Today’s launch for HBO Max has been mired somewhat by the service’s absence from Amazon and Roku streaming devices.