Altice buys online video ad company Teads for $307M

Altice CEO Dexter Goei and founder Patrick Drahi
Teads, which claims to have an audience of 1.2 billion unique visitors, is only the latest ad tech company to be gobbled up by a telecom operator, with Verizon acquiring AOL and Yahoo, Singapore’s SingTel buying Turn and Norway’s Telenor taking on Tapad, just to name a few notable acquisitions. 

After acquiring a cable company last year, Cablevision, well versed in advanced video advertising, Europe’s Altice NV announced today the purchase of online video advertising marketplace Teads. 

The Dutch telecom conglomerate will reportedly paying $307 million for the well-regarded France-based ad tech company, which took in around $200 million in revenue in 2016, according to MediaPost. Teads' revenue grew 44% last year. 

Teads claimed to have an audience of 1.2 billion unique visitors 

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RELATED: Altice USA, Entravision make programmatic ad acquisitions

Teads is only the latest ad tech company to be gobbled up by a telecom operator, with Verizon acquiring AOL and Yahoo, Singapore’s SingTel buying Turn and Norway’s Telenor taking on Tapad, just to name a few notable acquisitions. 

And earlier this month, Altice USA acquired addressable advertising company Audience Partners here in the U.S.

RELATED: From DAI to programmatic: Why advanced advertising is giving pay-TV operators a reason to stay in the video biz

"Convergence of telecoms content, and advertising, is at the core of our business,” said Altice CEO Michel Combes, in a statement. 

“There is significant incremental value to be generated from our assets,” Combes added. “Teads, a powerful business in itself, with major presence in Altice footprint notably in the U.S. and France, will enable us to offer a truly unique value proposition to brands and agencies on the one hand and the media industry, programmers and distributors on the other. It is that value proposition—data-driven, measurable and multiscreen—which will enable us to significantly grow our advertising business."

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