Altice USA has announced a joint agreement with Comcast and Charter Communications to form an advertising interconnect serving the New York designated marketing area (DMA).
The new partnership will enable advertisers and their agencies to reach 6.2 million cable households in the region with advanced advertising solutions. The interconnect is targeted to launch early in the second quarter. Ed Renicker, current head of the New York interconnect and president of Altice Media Solutions, will serve as CEO of the new interconnect.
“The new interconnect will be a one-stop shop for video advertisers and agencies who want to reach the largest television audiences, whether broadly across the entire DMA or in a more targeted way,” said Renicker in a statement.
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Altice controls the lion's share of the New York DMA cable footprint, and it inherited a robust advanced advertising technology suite when it bought Cablevision last year. Adding the ability to reach Comcast and Charter set tops offers advertisers a robust targeted solution in the largest market in the U.S.
“Forming this new Interconnect in New York will create a more effective and efficient platform for us to engage our clients, providing a single entity, with a world-class team,” added David Kline, executive VP of Charter and president Spectrum Reach.