Amazon pushes connected TV button with acquisition

The connected TV application space continues to simmer, with the latest major news coming on Web retail giant Amazon.com's (Nasdaq: AMZN) acquisition of connected TV app developer PushButton.

The deal comes after Amazon earlier this year acquired video streaming firm LoveFilm, which had partnered with PushButton. Amazon continues to make aggressive moves in the video-on-demand and connected TV arenas, and should bear close watching by cable TV companies as they pursue their own plans for VoD and TV apps.

For more:
- see this BroadbandTV News post

Related articles:
Amazon acquired LoveFilm in January
Amazon jumped into the VoD market last year

Suggested Articles

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

CBS is warning viewers that AT&T’s pay TV services including DirecTV, DirecTV Now and U-verse could lose CBS broadcast networks soon if a new agreement isn…

Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.