A more focused marketing and sales effort, combined with a decision to stop new market deployments, is strengthening Verizon's push into the pay TV business, according to Trefis which predicted that Verizon's year-end broadband market share would be about 10 percent and pay TV market share "close to 3.3 percent driven by the expansion of its FiOS service."
"Verizon has traditionally competed with telecom providers like Sprint Nextel and AT&T but is increasingly competing with cable/satellite providers like Comcast, Time Warner Cable and Dish Network," a Trefis news release said.
Speaking of Dish, Trefis predicted that satellite carrier, fresh from a bloody retransmission battle with News Corp. had a slight decline in pay TV market share thanks to the loss of distributors like AT&T and because "direct broadcast satellite companies such as Dish are finding it difficult to compete with newer technologies that integrate voice, broadband data and video services."
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