AOL adding Huffington Post to its media package

Reports that AOL's (NYSE: AOL) marriage and divorce from Time Warner (NYSE: TWX) mortally wounded the Internet pioneer are apparently wrong. AOL has ponied up $315 million to buy well-read website Huffington Post.

The six-year-old Huffington Post, the public face of co-founder and publisher Ariana Huffington, claims about 25 million unique visitors a day. What makes these visitors unique is something that AOL will have to determine, but 25 million is a big number by any stretch of the imagination.

AOL is so enamored of Huffington, in fact, that she's been named president and editor-in-chief (not sure which title is more impressive) of the new Huffington Post Media Group that will include, besides the Huffington Post, of course, Engadget, TechCrunch, MapQuest and Path.

For more:
- Forbes has this story

Related articles:
AOL: 5min Media acquisition helps build 'video ecosystem for the next decade'
AOL beats analyst 4Q expectations; plans continued online video push in 2011
Comcast-NBCU reminiscent of AOL-Time Warner?

Suggested Articles

Thanks to some recent data drops from Google and Disney, the scope of the virtual MVPD market in the U.S. is coming into sharper focus.

Sinclair’s new regional sports network with exclusive TV access to the Chicago Cubs has slid into a distribution deal with Hulu + Live TV.

Canoe recorded 27.3 billion video-on-demand ad impressions in 2019.