AOL focuses on programmatic ads as TV, digital video converge

AOL is positioning itself to deliver ad services in a new market that are witnessing the lines between traditional linear TV and online video become blurrier.

In an interview with FierceOnlineVideo Editor Samantha Bookman, Dan Ackerman, SVP of programmatic TV at AOL, discusses the holistic approach that AOL is taking to the advertising market. He also explains how that strategy is making it much easier for both buyers and sellers to offer ad inventory at scale to help monetize the quality content that's in demand – as well as help traditional television programmers and creators approach the emerging crossroad where linear and digital video are beginning to meet.

Read the entire interview here.

Suggested Articles

AT&T TV Now – formerly DirecTV Now – is raising prices for its streaming television service for the second time this year.

Quibi, an upcoming mobile-first streaming service, has found a logical distribution partner in T-Mobile.

For now, it looks like Netflix and everyone else still have space to grow.