AOL focuses on programmatic ads as TV, digital video converge

AOL is positioning itself to deliver ad services in a new market that are witnessing the lines between traditional linear TV and online video become blurrier.

In an interview with FierceOnlineVideo Editor Samantha Bookman, Dan Ackerman, SVP of programmatic TV at AOL, discusses the holistic approach that AOL is taking to the advertising market. He also explains how that strategy is making it much easier for both buyers and sellers to offer ad inventory at scale to help monetize the quality content that's in demand – as well as help traditional television programmers and creators approach the emerging crossroad where linear and digital video are beginning to meet.

Read the entire interview here.

Suggested Articles

T-Mobile has relaunched its TVision pay TV service with a new Android TV-based streaming device and several new programming tiers.

RDK Management today revealed RDK4 – the newest generation of its open source software platform that runs on pay TV set-top boxes.

MCTV, a video and broadband provider in Ohio and West Virginia, has picked MobiTV Connect to run its new IP-based video service, MCTV Stream.