Apple-branded TVs rumored to be on tap (again)

Word floating around the blogosphere that Apple (Nasdaq: AAPL) is set to cut a deal with a major TV manufacturer to sell Apple-branded TVs in the fall is being met with a bit of skepticism by those who understand the space.

"I can't see that this happens this fall," Techcrunch.com reported in the Washington Post, noting further that it would be unlikely for next fall as well. "Apple has been pleasantly surprised by the moderate success of the newer $99 Apple TV which was released last year. It remains a hobby, but it's becoming a more interesting hobby for them. And I think they intend to see what they can do with this product that has relatively low barrier to entry and constitutes little risk for them."

On the other side of the coin, Cult of Mac gave the reports more credence because "Apple already has a huge entertainment ecosystem. With this in place, an Apple-branded TV doesn't seem so farfetched."

For more:
- the Washington Post has this story
- Cult of Mac has this story

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Apple, again, said to be developing standalone TV product
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