MRG has significantly lifted its medium term forecast for IPTV take up, citing optimism about big Asian markets for an upward revision of their April prediction of 63.6 million to 72.6 million by 2011.
According to Len Feldman, Director of IPTV Analysis for MRG, "We've substantially increased our global subscriber forecast for 2011, from 63.6 million in the April 2007 Forecast to 72.6 million now, in large part because we're considerably more optimistic about the probability for market success in China, India and Korea. We slightly decreased our subscriber forecast for 2007, from 14.3 million to 13.5 million, but paradoxically, our forecast for total system revenues went up, from $2.1 billion to $2.5 billion."
"Europe will remain the number one IPTV market in terms of subscriber count through 2011, but Asia is catching up quickly and will most likely surpass Europe in 2012-2013," said Feldman. "In North America, Verizon and AT&T are growing considerably faster than we previously forecast, and we expect Verizon to be the world's largest IPTV service provider in 2011."
MRG is also reporting the emergence of MPEG-4 as the benchmark arguing MPEG-4/AVC is consistently replacing MPEG-2 in new installations, as MPEG-2 ceases to be sold even in cost-sensitive markets like China or Eastern Europe.
- vnunet Report
- MRG Release
- Profitless Growth Report
- Consumers set to switch on to IPTV by end of the decade Report