AT&T adds 218,000 U-verse subs in first quarter

Wonder where all those eroding cable TV subscribers are going? AT&T (NYSE: T) said it added 218,000 U-verse TV subscribers in the first quarter to hit the 3.2 million subscriber mark. U-verse, AT&T said, is proving to be a sticky service as more than three-quarters of its subscribers have a triple or quadruple (that includes wireless) play.

U-verse ARPU (average revenue per unit) for triple play was $168, up 14.3 percent over the previous year. Overall U-verse penetration is 23.8 percent across all AT&T markets.

U-verse is only the whipped cream on the AT&T pie.

"Mobile broadband networks are driving unprecedented growth and innovation. That's why our agreement to acquire T-Mobile USA ... is so important. Combined, the two companies' spectrum and network assets will allow us to simultaneously address spectrum issues created by this increased demand," Randall Stephenson, AT&T chairman-CEO said in an earnings release.

Financially, consolidated revenues were up 2.3 percent ($700 million) to $31.2 billion in the quarter and net income was $3.4 billion compared to $2.5 billion in 2010.

For more:
- see the earnings release

Related articles:
Cable operators eye customer service to stop subscriber losses
Basic subscriber leak could be part of consumers' cable perception problem
2010 Year in Review: AT&T's U-verse turns around landline business

Suggested Articles

NCTC and Imagine Communications are working together on ad tech for broadcasters, content owners, MVPDs and virtual MVPDs.

Thanks to some recent data drops from Google and Disney, the scope of the virtual MVPD market in the U.S. is coming into sharper focus.

Sinclair’s new regional sports network with exclusive TV access to the Chicago Cubs has slid into a distribution deal with Hulu + Live TV.