AT&T adds 45 Mbps U-verse in 40 new markets as part of Project VIP initiative

AT&T (NYSE: T) continued to enhance its copper-driven U-verse broadband service by introducing 45 Mbps downstream, 6 Mbps upstream speeds in 40 new markets across 15 states, the carrier said this week.

Ostensibly part of Project VIP, the carrier's three-year broadband initiative, the increased speeds peripherally impact IPTV subscribers who should now have more freedom to explore IP content along with traditional U-verse programming. Things could get even better in the future as AT&T also hopes to upgrade top tier U-verse speeds to 100 Mbps.

The new speeds are, of course, AT&T's answer to cable operators rolling out ultra-fast broadband via DOCSIS 3.0 and Google (Nasdaq: GOOG) Fiber which delivers a gigabit of symmetrical bandwidth.

IPTV is an important part of the new offering when it comes to price. The new service, called U-verse Power, is available to residential customers for $49.95 per month for "up to" 24 months as long as they bundle in TV and voice services. Current U-verse Internet residential customers who meet certain criteria, can upgrade their packages and receive $10 off their bill for 12 months, AT&T said.

Small businesses, a target for AT&T in both Project VIP and with U-verse, can also partake of the new speeds, the company said.

For more:
- AT&T issued this press release

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AT&T exec: U-verse success shows Project VIP will succeed
AT&T U-verse shake-up: Jeff Weber moves to 'special project role'
AT&T to pump billions into networks, including U-verse

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