AT&T adds 45 Mbps U-verse in 40 new markets as part of Project VIP initiative

AT&T (NYSE: T) continued to enhance its copper-driven U-verse broadband service by introducing 45 Mbps downstream, 6 Mbps upstream speeds in 40 new markets across 15 states, the carrier said this week.

Ostensibly part of Project VIP, the carrier's three-year broadband initiative, the increased speeds peripherally impact IPTV subscribers who should now have more freedom to explore IP content along with traditional U-verse programming. Things could get even better in the future as AT&T also hopes to upgrade top tier U-verse speeds to 100 Mbps.

The new speeds are, of course, AT&T's answer to cable operators rolling out ultra-fast broadband via DOCSIS 3.0 and Google (Nasdaq: GOOG) Fiber which delivers a gigabit of symmetrical bandwidth.

IPTV is an important part of the new offering when it comes to price. The new service, called U-verse Power, is available to residential customers for $49.95 per month for "up to" 24 months as long as they bundle in TV and voice services. Current U-verse Internet residential customers who meet certain criteria, can upgrade their packages and receive $10 off their bill for 12 months, AT&T said.

Small businesses, a target for AT&T in both Project VIP and with U-verse, can also partake of the new speeds, the company said.

For more:
- AT&T issued this press release

Related articles:
Speed limits: California, Nevada get 45 Mbps U-verse; Ikanos copper tests hits 300 Mbps
AT&T exec: U-verse success shows Project VIP will succeed
AT&T U-verse shake-up: Jeff Weber moves to 'special project role'
AT&T to pump billions into networks, including U-verse

Suggested Articles

FierceVideo is putting together an Emerging Leaders feature, and we’d love to consider somebody from your organization.

Comcast and NBCUniversal officially welcomed Peacock into the world this week.

Comcast/NBCUniversal’s upcoming streaming service, Peacock, will have a version that can be accessed for free by all consumers.