AT&T (NYSE: T) U-verse is taking some baby programming steps...literally.
BabyFirstTV is an online place for babies to play with videos, toys and games.
The service provider has added BabyFirstTV, a site that offers babies and toddlers an online place to play with videos, toys and games, to its U-verse Live TV App for Android and BlackBerry phones.
Although U-verse hasn't yet added the content to its U-verse TV offering, other service providers, including DirecTV, Dish Network, Comcast, Time Warner and Charter, already have.
Users can get access to the BabyFirst content by subscribing to the Playground TV package within the Live TV app. The AT&T U-verse home service is not required.
"We are thrilled AT&T U-verse has included BabyFirstTV in its Live TV app," said Sharon Rechter, BabyFirstTV co-founder and EVP of business development. "Families need content when and where they want it, and the mobile and tablet space is an incredible force at play in many U.S. homes. We commend AT&T U-verse for valuing quality kids' content and bringing their app users another important and resourceful channel."
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