AT&T made it easier to follow the action of the 2009 Masters Tournament this year (or whatever equates to "action" in golf) with a three-screen bonanza. Tiger Woods came up short in his quest to don the green jacket again on Sunday, and the heavens did not finally smile on old Greg Norman (Yes, I know that at 54, he can still kick my butt...). Unknown first-round leader Ross Fisher couldn't hold on to his early lead, Argentina's Angel Cabrera walked away with the title and the jacket, and fans were able to watch the conclusion on their choice of TV, PC or mobile devices.
The telco giant and IPTV service provider distributed live and on-demand Masters coverage via its U-verse TV service, its AT&T Mobility service and from AT&T Fan Zone online, which featured online video from Move Networks. Coverage also included interactive features, highlights, recaps and more. AT&T leveraged the power of its new content delivery network, the AT&T Intelligent Content Distribution Service (ICDS), to distribute the event.
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