AT&T has started selling DirecTV satellite TV service again, which means the telco has stopped selling the Dish Network service. The agreement with Dish expired Jan. 31, and the new 22-state co-branding and marketing agreement with DirecTV officially began on Feb. 1. The service starts at $29.99 per month, and customers who bundle multiple services can earn discounts.
AT&T stated last week as part of its fourth-quarter earnings report that it had just over 2.1 million satellite TV customers. That's a million more than have signed up for its U-Verse IPTV service, so satellite TV remains a huge part of the telco's success story, especially where bundled services are concerned. AT&T reported only 8,000 net new satellite TV subscribers in Q4, but that was way up from a net loss the previous quarter, and perhaps growth will continue now that the confusing issue of satellite partners is in the past.
- Multichannel News has this report
AT&T chose DirecTV over Dish last fall
AT&T stretched its Dish agreement into this year
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