AT&T drops policy restricting wireless rivals from advertising on DirecTV

DirecTV rooftop satellite dish
David Glickman, CEO of Mint Mobile, said his company was unable make an ad buy that would run during the NBA Finals. (DirecTV)

AT&T has reportedly changed a policy restricting rivals from advertising on DirecTV after the CEO of a small Southern California wireless company complained to USA Today. 

David Glickman, CEO of Costa Mesa, California-based Mint Mobile, said his company tried to make a $500,000-$1 million ad buy of DirecTV’s local inventory last month that would run during the NBA Finals.

He disclosed emails to USA Today, showing that the transaction was running smoothly until a DirecTV rep told Mint "that there may be an issue with this product due to direct competition." 

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

A follow-up email read, “We just got word from S&P (standards and practices) that unfortunately this is in direct competition and that we'll be unable to air this. Sorry about that."

The news, of course, comes at a sensitive time for AT&T, as it battles the Justice Department in court in its effort to buy Time Warner Inc. 

Too much control of the video business is not a good look for AT&T right now. 

"While it has been common practice in the industry not to sell ads to your competitors, we have changed our policy to accept advertising competitive to our internal brands," the company said in a statement later issued to USA Today.

Suggested Articles

Showtime is launching a free, ad-supported channel on Pluto TV in hopes of drawing in more paying subscribers.

FuboTV has found its new chief product officer in Mike Berkley, who product management specialist who formerly worked at Spotify, Comcast and Viacom.

Samsung’s Tizen operating system leads the global connected TV market after a massive third quarter of smart TV sales.