AT&T juices up U-verse on-demand features, redesigns user interface

AT&T (NYSE: T) has redesigned its U-verse user interface to "provide a more intuitive and convenient way" to discover television content, the carrier said.

AT&T U-Verse On Demand

U-Verse On Demand interface. (Image source: AT&T)

Among the changes to the service's on-demand storefront are a new UI with "intuitive navigation;" advanced search tools; a feature called My Videos that is designed to let subscribers keep track of current rentals; My Queue, a feature that lets consumers search for titles and then save them on a list to watch later; and My Offers, a site with access to coupons and discounts.

The changes are needed to help consumers navigate through an increasingly complex pile of content and other material attendant to the IPTV service, Mel Coker, chief marketing officer of AT&T Home Solutions said in the press release.

"We have a history of rolling out enhancements for U-verse customers to give them a better and differentiated TV experience," she said, pointing to the fact that "customers have access to thousands of titles today" and need a way to "quickly discover the best movies and titles."

Prior to launch in most AT&T U-verse markets Thursday, the service had been tested in Austin and San Antonio where it "yielded increased on demand usage," the carrier said in the press release.

For more:
- see this press release

Related articles:
ESPN to use AT&T U-verse deal to demand expanded basic slot for SEC network
AT&T U-verse IPTV gains more subscribers than broadband in Q1

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