Thirty-six percent of those polled in a recent AT&T (NYSE: T) survey say their kids frequently watch video on smartphones, compared to 34 percent who say their kids frequently watch TV the old-fashioned way, on televisions.
This was one of the conclusions put forth by a just-released survey of 682 U.S. consumers conducted by AT&T, a conglomerate that would certainly stand to benefit from the growth of the mobile video market.
The report, titled "Watching Content on Mobile Devices vs. TV," found that 71 percent of respondents have access to a live TV app on their tablet or smartphone via their pay-TV operator, with 57 percent saying they use these apps frequently in the home and 52 percent reporting frequent use outside the domicile.
Usage of mobile devices seems to increase with income and family size.
For example, 33 percent of single-member households report frequent TV Everywhere use on mobile screens inside the home, with 29 percent reporting frequent out-of-home usage. But the respective figures pop to 55 percent and 62 percent for households with five or more members.
For homes with incomes of under $25,000, 37 percent of respondents say they frequently watch TV on a tablet or smartphone. But the number rises to 77 percent for those with incomes of $150,000 or higher.
Meanwhile, beyond kids programming, the television remains the dominant viewing platform inside the home. However, usage differentiates for tablets and smartphones. For example, 48 percent of survey respondents report frequent use of smartphones to watch news, vs. 25 percent for tablets. However, 50 percent of respondents frequently use tablets to watch movies, vs. 42 percent for smartphones.
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