AT&T launches third-generation headend for DirecTV hospitality market

Four Seasons Hotel São Paulo
Thanks to DirecTV's new COM3000, hotel guests can forsake the broadening benefits of travel for the comfort of 135 HD channels. (Four Seasons Hotel São Paulo)

AT&T announced today the launch of its third-generation headend for DirecTV’s hospitality market, the COM3000.

The new video headend can deliver 138 HD channels, as well as an unspecified number of 4K channels. Venue operators can add channels one at a time, including custom and OTT channels. 

The new headend enables content to be delivered via coax, ethernet or Wi-Fi to smart TVs, third-party set-tops and streaming clients.

AT&T said the COM3000 has already been deployed through a collaboration with RoomNet, which enables video playback through Apple TV devices. 

RELATED: Comcast launches X1 into the hospitality market

AT&T made the announcement today at the Hospitality Industry Technology Exposition & Conference in Houston. 

In other HITEC news, Comcast announced the deployment of its X1 video platform into the hospitality market, making the Four Seasons Hotel Philadelphia at Comcast Center the first to launch the new service. 

Dish Network, meanwhile, announced the integration of Netflix into its hospitality platform, Evolve. Guests staying in hotels powered by Evolve will be able to access their personal Netflix account directly from their room's TV. Dish claims to be the first major pay TV provider in the U.S. to integrate Netflix into a customized TV solution for the hotel industry.

"Integrating Netflix on Evolve is a win-win for hotel operators and guests alike," said Alistair Chatwin, VP of Dish Business. "Hotel operators can further elevate in-room entertainment by providing guests with Netflix's personalized entertainment experience, and customers can easily pick up what they've been watching at home on Netflix from the comfort of their hotel room."