AT&T (NYSE: T) is looking at ways to up-sell mobile services to its DirecTV customers, according to Jefferies.
According to the firm's analysts, AT&T has signed up "millions" of DirecTV customers to an unlimited data plan made exclusively for them. And later this year it will launch a three-tiered video service under the satellite TV provider's brand targeting users on mobile and other platforms.
Jefferies analysts met with AT&T executives this week and reported the carrier is now "testing how to sell mobility" to the 15 million DirecTV customers who currently use other mobile services.
FierceWireless has a complete story about the Jefferies findings here.