AT&T looking to push mobile services on DirecTV subscribers

AT&T (NYSE: T) is looking at ways to up-sell mobile services to its DirecTV customers, according to Jefferies. 

According to the firm's analysts, AT&T has signed up "millions" of DirecTV customers to an unlimited data plan made exclusively for them. And later this year it will launch a three-tiered video service under the satellite TV provider's brand targeting users on mobile and other platforms.

Jefferies analysts met with AT&T executives this week and reported the carrier is now "testing how to sell mobility" to the 15 million DirecTV customers who currently use other mobile services.

FierceWireless has a complete story about the Jefferies findings here. 

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