AT&T is looking to its wireless customers to help build its U-verse TV business, offering $270 in savings to wireless subs who sign up for the IPTV service.
The deal is available only to existing wireless subscribers and requires that they sign up for U-verse as well as for Internet service. The telco said new customers who sign up for the triple play will get a $45 monthly discount for six months.
"We value our existing wireless customers and are thanking them with our best monthly discount for adding U-verse TV," said Joey Schultz, vice president of consumer marketing of AT&T Mobility and Consumer Markets. "Consumers like to buy bundles to save money, and we know that customers who have U-verse and wireless services today have greater satisfaction because their services work together in new and meaningful ways. We're launching this offer because U-verse is a better TV experience that our wireless customers shouldn't miss out on."
The company, which is set to release first quarter financials on Wednesday, has seen steady growth in the U-verse TV service and closed 2010 with some 2.99 million U-verse TV subs, outperforming virtually all other U.S. cable companies, which almost all continued to lose subscribers, particularly those on lower, less profitable tiers of service.
- see this release
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