AT&T officially announces HDTV

It's an open secret that the telcos need to offer HD content to compete with cable and satellite providers, so this week's announcement that AT&T will do just that comes as no surprise. New AT&T customers can receive two months of free HD content before having to pay $10 a month for the service. The announcement also includes advanced DVR functionality, whereby a subscriber can record up to four programs simultaneously and use a mobile phone as a remote control for the DVR. AT&T also announced new set-top boxes from Motorola that enable the functionality and some "one-click" maneuvering as well. The mobile functionality and HD in general are "nice-to-have" and necessary, respectively, but the simultaneous recording of shows is a feature I haven't yet seen in the U.S. marketplace. Correct me if I'm wrong, but that's a serious competitive differentiator and a step away from the "me-too" offerings.

For more on AT&T's HD and DVR announcement:
- see this write-up over at

PLUS: AT&T to launch IPTV in Houston next. Any thoughts, fiber-based IPTV provider OEN? Article

ALSO: NBC Universal signed a huge content deal with AT&T that includes some HD content. Article

Suggested Articles

Cable, satellite, and telecom pay TV providers should expect one of the worst years ever for cord cutting, according to eMarketer.

Comcast may be under pressure to split up its cable and media businesses and one analyst said that such a move could unlock value for both assets.

Blockgraph has partnered with TVSquared to provide omni-channel TV measurement and audience activation.