AT&T plays on fantasy gridiron

AT&T has integrated features of Yahoo! Sports Fantasy Football with its U-verse IPTV service's U-Bar toolbar, in what fantasy football maniacs are sure to call the best IPTV application ever invented. The new offering will allow armchair Jerry Joneses to track their teams and players--while watching all the games, of course.

It might be a no-brainer, but this service is a good example of how IPTV players can use interactivity and value-added features to engender loyalty from specific customer segments interested in certain types of content.

For more:
- check out this report at IPTV News

Related articles:
AT&T is aiming for 1 million U-verse subscribers this year. AT&T report
AT&T started focusing more on content last year. AT&T report

WHITEPAPER

How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

Suggested Articles

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.

Charter said it’s building an IP video aggregation platform complete with new hardware.

John Malone, Liberty Media chairman and cable industry titan, sees a future full of growth for streaming platforms like Amazon, Roku and Apple.