AT&T renames U-verse mobile TV service

Apparently AT&T (NYSE: T) thinks the term "mobile" carries more cachet and is more attractive to a wider audience than "U-verse Live TV." Whatever the case, the carrier, via a blog by Rob Hyatt, the executive director of marketing management, announced it is rebranding what was its AT&T U-verse Live TV service into Mobile TV.

Hyatt also said the service would be available on most AT&T smartphones for $9.99 a month. "The name change is one of several we've made to provide you with an improved customer experience," Hyatt wrote.Apparently AT&T (NYSE: T) thinks the term "mobile" carries more cachet and is more attractive to a wider audience than "U-verse Live TV." Whatever the case, the carrier, via a blog by Rob Hyatt, the executive director of marketing management, announced it is rebranding what was its AT&T U-verse Live TV service into Mobile TV.

Hyatt also said the service would be available on most AT&T smartphones for $9.99 a month. "The name change is one of several we've made to provide you with an improved customer experience," Hyatt wrote.

Other changes include "[e]nhanced picture quality when you're watching on 4G LTE," mobile TV subscriptions billed directly to AT&T accounts, and, of course, the new price of $9.99 "regardless of the type of smartphone you use," Hyatt wrote.

The $9.99 price includes base level services like ESPN Mobile, Disney (NYSE: DIS), Fox News and ABC Mobile, among other programming. Add-ons like the Urban Zone Pack featuring programming from BET, Playground TV for kids and Paquete en Espanol movil for Hispanics cost an extra $4.99.

"Mobile TV is your on-the-go source for entertainment and information whether you're traveling near or far," Hyatt concluded.

For more:
- AT&T carried this blog

Related articles:
U-verse success bolsters AT&T wireline business
AT&T cracks 8 million total U-verse subscribers in Q4

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