AT&T serves up French Open Tennis with Multiview option

Move over Chicago Cubs, AT&T U-verse has expanded its Multiview feature--which allows viewers to watch up to four channels at the same time--to the French Open tennis classic that runs through May 31.

Fans will be able to concurrently watch action from multiple matches via the French Open Multiview interactive TV app that lets U-verse customers view up to four different courts of French Open matches at one time, choosing from the Tennis Channel's main broadcast and five courts.

"AT&T U-verse Multiview is changing how customers watch TV and watch their favorite sports," said Chris Lauricella, assistant vice president of content at AT&T. "We can bring customers the exciting matches from every court."

Users can select the main picture, and select and record any French Open channel from within the Multiview; the app is available throughout the tournament on channel 661, and the additional courts are on channels 662-666.

The Tennis Channel will also broadcast all matches from center court in 3D during Memorial Day Weekend, May 28-30, for 21 hours of live 3D match coverage on channel 1667 for U-verse customers who subscribe to HD service and the 3D package.

Service providers increasingly have been using live sports as a springboard for 3D. AT&T has been successful with its Multiview app; it launched an expanded Multiview app last summer and has offered the Chicago Cubs, among other events with Multiview options.

For more:
- see this release

Related articles:
AT&T gives Chicago Cubs fans game action options with Multiview
AT&T U-verse subscribers get customizable version of My Multiview

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