If you were beginning to wonder what sort of additional effort AT&T would require to meet its goal of 1 million U-verse TV customers by the end of this year, the telco has provided at least part of the answer with new agreements to sell the service through "big box" retailers Wal-mart and Circuit City. This appears to be the first time an IPTV operator will sell its offering through national retails chains. The service will be available starting this month in about 600 stores stationed in markets where AT&T already has rolled out U-verse.
The telco had 549,000 U-verse TV customers at the end of the second quarter, and despite slowing growth amid uncertain consumer spending, AT&T has a goal of surpassing the 1 million customer mark by the end of 2008. The partnerships will encourage one-stop shopping for consumers looking to satisfy their home entertainment needs--at least for consumers brave enough to continue their buying ways.
- see this post at TheStreet.com
AT&T last year said it hoped to reach 30 million customer locations by 2010
There has been speculation that U-verse adoption could slow in the second half