AT&T (NYSE: T) said it will now offer a live-streaming version of the DirecTV NFL Sunday Ticket programming package to residents of apartments, condominiums and other buildings that render them unable to install a DirecTV satellite dish.
Those who live in houses that are, say, blocked from the southern sky by large trees, billboards and skyscrapers are also eligible for the new live-streaming service.
Live streaming Sunday Ticket packages start at $50 a month for four months and are accessible via computers, tablets, smartphones or connected devices (Xbox One/Xbox 360, Windows 10, Sony PS3/PS4, Roku and Chromecast).
DirecTV has been experimenting with live streaming of the Sunday Ticket games package for several years, offering it to select college campuses. The package is now available to any active student at a four-year university in the U.S. at a promotional rate of $25 for four months.
NFL Sunday Ticket delivers a live broadcast feed of every out-of-market NFL game every Sunday during pro football's regular season.
DirecTV re-upped its program licensing deal with NFL a year ago this month, increasing its average annual payout to the league from around $1 billion a season to nearly $1.4 billion. In the context of that significant cost increase, it makes sense that DirecTV is working to offer the service to homes that can't get its core satellite service.
"Millions of people in apartments and houses in the U.S. who were unable to install DirecTV satellite dishes can now enjoy every out-of-market game, every Sunday afternoon on their favorite mobile and connected devices," said Alex Kaplan, senior VP, marketing for DirecTV. "More NFL fans than ever before will be able to access NFL Sunday Ticket TV service and follow their favorite teams and players."
- read this AT&T press release
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