AT&T U-verse licenses Disney Story Central platform

AT&T (NYSE: T) has announced a deal with the Walt Disney Company to launch the media conglomerate's Disney Story Central platform on the U-verse pay-TV service.

Disney Story Central is a subscription online service that provides voice narration to Disney book titles and stories. This service will now be available on AT&T's U-verse platform for $8 a month.

No launch date for the new U-verse service was announced. 

The joint announcement comes after Viacom launched a $5.99 kids SVOD service built around its Noggin brand, the goal being to keep young viewers from continuing to flee to platforms like Netflix (NASDAQ: NFLX).

"We are always looking for new and innovative ways for our consumers to enjoy Disney storytelling," said Andrew Sugerman, executive VP, Disney Publishing Worldwide. "Expanding the Disney Story Central platform onto AT&T U-verse TV is another way to connect families with the Disney stories they know and love."

For more:
- read this AT&T press release
- read this Broadcasting & Cable story

Related links:
SVOD revenue to quadruple to $31.6B in four years
SeaChange's Samit: Cable has already hit 'tipping point' to OTT dominance
Viacom to relaunch Noggin as mobile SVOD service

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