AT&T U-verse tops customer satisfaction survey

Just as the Consumerist's aptly titled "Golden Poo" trophy honoring cable giant Comcast as "The Worst Company in America" was being mailed belatedly--with a tongue-firmly-planted-in-cheek apology for poor customer service included--to the MSO's Philadelphia headquarters, AT&T was taking a more-coveted customer satisfaction award for its U-verse IPTV service.

The company said J.D. Power and Associates found customers ranked AT&T's IPTV product highest in overall satisfaction in a study that evaluates performance and reliability, customer service, cost of service, billing, and offerings and promotions. The annual study measured customer satisfaction with residential TV providers, IPTV, cable and satellite services. In all, 28,489 video customers in the U.S. participated in the study.

According to the survey, U-verse outperforms competitors in customer satisfaction among consumers in the North Central, South and West regions. It's the second time since 2008 that U-verse TV has received the highest results in all three regions where it was ranked and the third year in a row that AT&T U-verse topped the South and West regions.

AT&T U-verse outscored all competitors in the South (13 providers), West (10), and North Central (12) regions, and scored significantly higher than the industry average in each of the three regions. AT&T U-verse was not included in the East region study.

"We're seeing it in our subscriber additions and we're hearing it directly from customers: AT&T U-verse is a better entertainment experience," said Ralph de la Vega, President and CEO, AT&T Mobility and Consumer Markets.

For more:
- see this release

Related articles:
U-verse iPhone app gives users TV episodes, program guides, DVR
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For AT&T, U-verse saves landline segment's bacon

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