AT&T ups ante for TV Everywhere play, gives U-verse customers HBO, Cinemax access online

AT&T today said its U-verse customers would have unlimited access to more than 1,200 hours of premium content from HBO and Cinemax through the programmers' online portals, and at anytime from any Internet connection HBO Go and movies like Harry Potter come to U-versein the U.S.

U-verse customers will have access to HBO GO and MAX GO using their TV log-in ID and password at both websites, and soon, U-verse Online.

"This latest U-verse enhancement is just one more way we're giving U-verse TV customers access to hit TV shows in more places--whether that's on their big screen HDTV, downloaded to their smartphone with U-verse Mobile, or one of the more than 130,000 titles at U-verse Online," said Dan York, president of content, AT&T.

New titles from HBO and Cinemax, including shows like True Blood, will be available immediately after premiering. HBO GO and MAX GO also give subscribers the ability to create a Watchlist that keeps track of bookmarked content for later viewing, extra content including interviews, recaps, and behind-the-scenes pieces; customizable views showing titles in slideshow, grid or list format; and Browse by Tags, a feature allowing users to find titles via keywords.

HBO GO and MAX GO offer viewers four times more viewing choices than HBO On Demand and Cinemax On Demand. On both services, all programming is in HD.

For more:
- see this release

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