AT&T is pulling out the stops in its 2010 Masters Tournament coverage that starts Thursday, using U-verse TV, streaming online 
at AT&T Fan Zone and AT&T Entertainment, as well as offering coverage on AT&T mobile phones.
The ever-popular event at one of golf's Meccas has the added titillation of four-time champion Tiger Wood's re-emergence following recent coverage of his well-publicized extramarital affairs. Woods' televised apology drew millions of viewers in February.
AT&T isn't offering the 3D coverage Comcast has planned, but it's adding another dimension, depth of coverage on three screens.
The company said it will have more than 110 hours of live footage and on-demand content from Augusta National Golf Club.
U-verse TV customers will be able to use the 2010 Masters app, allowing them to watch up to four different channels featuring Masters content on their screen at one time. The Masters Multiview will include the local CBS affiliate, ESPN and live feeds of Amen Corner Live, 15th/16th Live, Masters Extra and Featured Group. The app also provides an up-to-date leader board, player scorecards, stats and bios, news updates, tournament photos, video archives and a course map of Augusta National Golf Club with flyovers. The 2010 Masters app is available to U-verse TV customers at no extra charge on channel 622 or 1622 (HD) during the tournament.
AT&T also launched an HD version of the Multiview app. HD customers using Sports Multiview HD (channel 1601), News Multiview HD (channel 1201) or Kids Multiview HD (channel 1301) can browse programming and select any channel to go to the full-screen HD channel once they exit the app.
For more:
- see this release
Related articles:
Comcast plans 3D Masters coverage
AT&T reportedly has been looking at 3DTV technology