High-definition programming continues to be competitive table stakes for TV service providers, and both AT&T and Verizon made announcements this week of new additions to their respective HD channel line-ups. AT&T is bringing five new HD channels to its U-verse TV customers, including Cartoon Network HD, MSNBC HD, TV One HD, TBN HD and WFN HD (The WFN is for World Fishing Network). Verizon, meanwhile, added HDNet and HDNet Movies to its FiOS TV video-on-demand offering.
Dan York, executive vice president of content and programming for AT&T Converged Services, said in a statement that customers have come to expect a large HD channel selection from service providers, and don't think of it as a bonus any longer. Market penetration for HDTVs continues to grow, but it is worth noting that there are about 14 million U.S. homes that have HDTVs in them, but do not use HD service, according to a study from Frank N. Magid Associates.
Verizon has continued to see HD as a competitive differentiator
AT&T reached 100 HD channels in all its markets this year
Apple, Amazon venture into HD
Canby can add HD channels via IP-Prime