Aussie utility scores touchdown with services bundle

Bundling services takes on new meaning--and heft--when it happens in Australia. While U.S. cable companies tout triple plays of voice, video and data services, and telcos throw in wireless as part of a home run bundle, Australian utility ActewAGL has scored a touchdown with seven services, including electricity and natural gas along with telephony, "green energy," cable, cell phone and Internet.

Monthly bills break down by service--imagine the price shock if they didn't--and about a quarter of the utility's 135,000 customers are signed up for some level of bundling. "It's a very unique model," said Kylie Van Steenbeek, ActewAGL's marketing manager.

For more:
- see this story

Related articles:
BT hits the triple-play button
Fayetteville, NC PWC tests the Triple Play waters
Cable operators talk quad play at CTAM

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.