Avail-TVN makes MPEG-4 appeal to small operators

Are small and rural TV operators ready to embrace MPEG-4? That's what Avail-TVN is betting with a new programming package of linear and video-on-demand content in the MPEG-4 format that is targeted at a market that hasn't strayed much from the MPEG-2 standard. Though MPEG-4 offers bandwidth efficiencies and--at least in the long-term--cost benefits, it still requires a short-term investment in MPEG-4 set-top boxes.

Multichannel News reports that Avail-TVN's hosted service appears to be taking competitive aim at Comcast (Nasdaq: CMCSA) Media Center's Headend in the Sky approach.

For more:
- see this Multichannel News story

Related articles:
Avail-TVN recently committed $30 million to expansion
Comcast is targeting indepedent operators with HITS