The average pay-TV bill in the U.S. increased 4 percent to $103.10 a month in 2015, the lowest annual increase since 2011, according to Leichtman Research.
Meanwhile, after peaking at 87 percent penetration in 2011, the percentage of U.S. homes with pay-TV is roughly flat from a decade ago at 82 percent.
According to Nielsen, there about 98.7 million pay-TV homes in the second quarter, compared to 100.4 million in the second quarter of 2015.
According to Leichtman’s survey of 1,206 adults, 6 percent of pay-TV subscribers are likely to disconnect from their provider and not subscribe to any TV service in the next six months -- similar to 7 percent in 2015, and 7 percent in 2014
"The rates of those exiting the category, or intending to leave, are actually similar to recent years,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “The decline in penetration is also due to a lack of those who are coming into the category, and the industry not keeping pace with movers and related rental housing growth."
- read this Leichtman Research press release
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