BAMTech CEO Bowman steps down

Wrigley Field in Chicago
Bob Bowman. Image: Getty
Bob Bowman, who led the development of one of the hottest tech companies in not just sports, but in all of streaming media, is stepping down from his role as CEO of BAMTech.

The move comes four months after Disney put down a $1 billion stake in the streaming shop, which backed the OTT efforts of media companies including Disney’s ESPN unit and Time Warner’s HBO division, among other outlets. 

Bowman will reportedly remain on the board of directors for BAMTech, but will return as president of the company from which BAMTech was recently spun off, Major League Baseball Advanced Media (MLBAM). 

RELATED: Disney confirms $1B investment into BAMTech, streaming a la carte ESPN

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Bloomberg was the first to report Bowman’s departure, but MLBAM has since confirmed it.

Speaking to its usual assortment of unnamed “sources,” the New York Post described a mixed reaction to Bowman by Disney. On one side, he is known as one of the most dynamic presences in sports media, leading the march of a tiny unit inside the larger apparatus of Major League Baseball to the forefront of streaming technology.

For example, when HBO was having trouble getting its direct-to-consumer platform engineered in 2015, they reportedly canned their in-house shop and had BAMTech handle the project. BAMTech was valued at $3.5 billion when Disney purchased its stake in August. 

On the other hand, however, Bowman’s purportedly large personality is said to have factored into the departure, with Disney execs unsure as to how he’d fit in. 

Suggested Articles

Jo Kinsella, president of TVSquared, said some large ad agencies are struggling with cross-platform ad buys and are still using Excel spreadsheets.

Alan Wolk, co-founder and lead analyst at TV[R]EV, breaks down what you need to know about T-Mobile's vMVPD launch and Peacock's growth.

YouTube TV, Google’s live streaming TV service, ended the third quarter with more than 3 million subscribers.