The basics: Cablevision's Optimum App for Apple iPads

Cablevision (NYSE: CVC) Saturday rolled out its Optimum App for Apple (NASDAQ: AAPL) iPads, and from first glance it looks like a winner. It launches with more than 280 live TV channels and at least 2,000 video-on-demand titles.

Among the app's highlights at launch:

  • Approximately 300 channels of live television;
  • More than 2,000 titles of Video on demand available, with Cablevision's full VOD library expected to be encoded and available by early summer;
  • Enhanced guide information that is fully searchable and able to be filtered based on genre, cast, time of day and favorite channels;
  • The ability to schedule future DVR recordings and manage previously-recorded content;
  • Full parental controls (specific to each iPad);
  • Closed Captioning

Functions to be added soon:

  • This summer, remote control functionality will be added to the App, allowing customers to control televisions in the house.

Other points of interest:

  • The app is available as a free download to Cablevision's cable television customers in the Apple App Store;
  • Customers access content on the iPad by entering their Optimum ID and password;
  • Up to three iPads can be registered to one account;
  • Customers can use up to two iPads in the home at one time;
  • Programming (live TV and VOD) is available only for viewing in the home;
  • Customers do not need to have Internet access to use the Optimum App for iPad.

For more:
- see this article

Related articles:
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TWC: 'Television is melting,' and it wants more content flexibility

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