BBC says 3D is part of its long-term programming strategy

Consumer uptake of 3D television has been, at best, somewhat less than enthusiastic, but that doesn't mean programmers and content owners have given up on it yet. After all, something has to replace the revenue studios have lost as consumers have begun to eschew DVDs.

Dr. Who

The BBC plans to experiment with 3D content in the Doctor Who franchise.

The U.K.'s BBC this week at the MIPCOM conference in Cannes said public interest in the technology remains high, with 44 percent saying they'd be interested in 3D film and 40 percent interested in 3D natural history presentations.

The BBC, meanwhile, said it's looking down the road at tablets, laptops, the Internet and smartphones screens that have to be in the 3D mix.

The Beeb is rumored to be planning to experiment with 3D in the iconic Doctor Who franchise, which celebrates its 50th birthday next year.

"BBC-W also has a couple of 3D theatrical releases under our belts in the shape of Walking with Dinosaurs and Enchanted Kingdom, but Planet Dinosaur (Spring 2012), Earthflight (Spring 2012) and the music projects (available now) are 3D TV concepts," said Jo Sermon, BBC Worldwide's director of content strategy. "We are also looking closely at six or seven other projects as follow-up opportunities so we are very much looking to increase the 3D slate at Worldwide".

For more:
- see this Advanced Television article

Related articles:
ESPN to broadcast more college football in 3D this season
ESPN 3D picked up by AT&T U-verse with a bang, dropped with nary a whimper
Study: 3D viewing can be fatiguing, cause eye strain
CBS weighs entry into 3D market
3D TV sees slow uptake in U.S. market, for now

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