Bell Canada, ExtendMedia take TV 'Anywhere'

You have probably heard of TV Everywhere, the online TV walled-garden program spear-headed by Time Warner and several U.S. broadband service providers, but what about TV Anywhere? The latter comes from Bell Canada and ExtendMedia, and is Canada's first TV Everywhere-style service.

Bell Canada is using ExtendMedia's OpenCASE video management platform to allow its TV customers who subscribe to The Movie Network to watch TMN programming from their computers through the Bell TV Online portal anywhere in Canada. The service is free with existing TMN subscriptions.

ExtendMedia jumped out quickly last summer after the initial moves by the TV Everywhere camp to offer service providers an alternative. Along with Move Networks, ExtendMedia is becoming a company to watch as an interesting potential online video partner.

The TV Anywhere tag may, as some suggest, allude to future support for delivering TV programming to mobile devices, though it also seems like a simple, sound-alike marketing variation that could allow the concept to leverage any market momentum TV Everywhere already has mustered. That being said, TV Anywhere is running about even with TV Everywhere, as the former has snared a nationwide launch (for Canada) of a single content source, while the latter is in several non-national trials with U.S. carriers that are focused on multiple content sources.
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