Best Buy picks Widevine for DRM, video optimization for Insignia branded devices

Best Buy says it's partnering with Widevine Technologies to use the company's digital rights management and video optimization technologies on Insignia-branded devices sold at the big-box electronics retailer. The deal will make it easier for content owners and service providers to deliver content to Insignia TVs, Blu-ray players and media players both over-the top and in a TV Everywhere environment.

Widevine will provide adaptive streaming, virtual DVD-like controls and DRM on the Insignia connected devices that are expected to start shipping this quarter. Best Buy's digital video service, CinemaNow, already is using Widevine technology to deliver video to an array of Internet-connectible devices.

"We are excited to include Widevine's technology in our Insignia products," said Patrick McGinnis, director of exclusive brands for Best Buy. "The customer experience delivered through Widevine's video optimization platform will ensure that we not only give our customers a high-quality device, but also a pleasant viewing experience no matter what media they are viewing on their device."

Insignia is a Best Buy exclusive brand and features a range of products including televisions, Blu-ray players, digital imaging products, home theater solutions, audio products and more. They're available online and in Best Buy locations in the United States, Canada, Europe, China, Mexico and Turkey.

Privately held Widevine provides digital media solutions for the delivery of digital entertainment to any device. Its investors include Cisco Systems, Inc., Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Liberty Global, PaceSetter Capital Group, Phoenix Partners, Samsung Ventures America, TELUS, and VantagePoint Venture Partners.

For more:
- see this release

Related articles:
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