Blue Ridge takes 3D VoD trip with Starz

Blue Ridge Communications, a small Pennsylvania-based cable TV operator, has joined three of the biggest names in the service provider business--AT&T (NYSE: T) , Comcast (Nasdaq: CMCSA) and Verizon Communications (NYSE: VZ), in offering a 3D video-on-demand TV package from Starz. Outside of 3D TV forerunners ESPN and HBO, Starz appears to be the next progammer taking a chance on a 3D TV market that remains full of uncertainty.

Blue Ridge has about 170,000 customers in Pennsylvania, according to Multichannel News, and while the future of 3D TV isn't etched in stone, it's nice to see a smaller operator jumping out to offer the new content format, rather than waiting, as many smaller operators did with HD.

For more:
- read this Multichannel News story

Related articles:
Blue Ridge was the first to sign up for Rovi's EBIF app
Blue Ridge began life as Palmerton TV Signal Corp

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