Breaking down U.S. wireless carrier TV ad spending in July

U.S. wireless carriers spent an estimated $183.4 million on TV advertising in July, down $450,000 from June. T-Mobile (NYSE:TMUS) was the leading spender, overtaking June leader AT&T (NYSE: T). T-Mobile's advertising accounted for 23.2 percent of the total industry spend.

AT&T came in a close second, accounting for 21.2 percent of July's total industry TV budget. Verizon (NYSE: VZ) came in third with a 19.8 percent share.

Partnering with TV advertising measurement firm iSpot.TV, FierceWireless has a full breakdown of U.S. wireless TV ad spending here.

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…