Quality of service delivery of over the top and TV Everywhere content to multiple devices has become a critical issue to service providers looking to guarantee customers a performance that rivals that of their pay TV subscriptions.
Bridge Technologies at the IP&TV World Forum will be showing off what it says is a key tool that can help providers monitor service quality across devices including smartphones, table, computers, connected TVs and set-top boxes.
The company's microAnalytics System gives operators a window into real-time service quality data that, it says, enables accurate and comprehensive end-to-end multiscreen/OTT monitoring,
"The microAnalytics System is very much a first in the industry, and we've chosen IP&TV World Forum to unveil it," Simen Frostad, chairman of Bridge Technologies, said. "Until this launch, there hasn't been a way for multiservice and OTT providers to monitor the quality of service to all their subscribers, whether they are using a fixed device like a connected TV, or an iPhone or tablet on the move. True end-to-end monitoring in the mobile and OTT markets means the ability to analyze real data--not just simulations--from subscribers' devices, to understand exactly what is happening with the service."
John Kendall, a market analyst with IMS Research's Consumer Electronics Group, said consumer tolerance for poor quality of service or experience is very low.
"If streaming video pixelates or buffers, then the TV is off, the OTT solution is jettisoned and a Blu-ray or DVD is put in," he recently wrote. "That quality is inextricably linked in the exact same way that IPTV uptake is to network infrastructure."
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