Based: Cambridge, MA
www.brightcove.com
Why it's fierce: There's plenty of room in the Internet TV space, but Brightcove is off to a good start teaming up with content providers like Sony BMG, Discovery Channel and Newsweek. Brightcove is one of the sleeper winners of the Internet TV hype that's been ramping up in recent months, but as the platform continues to mature, Brightcove will continue its rise to become an industry leader. It's also becoming a big name in the VOD market, especially after its unique deal with TiVo to provider TiVo subscribers with on-demand content.
What to look for: Brightcove will continue to pull big deals with A-list content providers, especially other news magazines and cable networks who follow Newsweek's and Discovery's leads.