The growing portion of U.S. broadband homes without a pay-TV subscription has reached 14 percent, up from 9 percent in 2011, according to a new study from The Diffusion Group.
The report, titled "Pay-TV Refugees 2014 – A Profile of Cord Cutters and Cord Nevers," is based on interviews with 500 U.S. broadband subscribers.
"Today, residential broadband services are used in 75 percent of U.S. households, meaning 13 million broadband households are currently doing without a traditional pay-TV service," said Michael Greeson, TDG president and author of the report, in a press release.
Notably, TDG said the group that never had cable and those who ditched pay-TV services exhibit "widely varying demographic and video-viewing characteristics. The differences are so pronounced that any company targeting these consumers must think in terms of two distinct packaging and pricing strategies."
The number of U.S. residential broadband subscriptions will surpass pay-TV subscriptions this year, TDG added.
For more:
- read this press release
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