Broadband-only homes in U.S. at 2.7%, Nielsen stats show

Are reports of 10 million or more broadband-only homes in the U.S. an overstatement?

At this week's Consumer Electronics Show in Las Vegas, numerous media executives cited the proliferation of homes that have broadband but no pay-TV video service as the reason for launching over-the-top video services.

For example, CBS chief executive Les Moonves said that "it was the realization that there are 10 million broadband-only homes" that caused him to pull the trigger on launching streaming services CBS All-Access and CBSN.

Meanwhile, Roger Lynch, CEO of Dish Network's (NASDAQ: DISH) new OTT operation, Sling Television, put the broadband-only tally at around 15 million.

However, a new report from MoffettNathanson, released Thursday, puts Nielsen's sample of broadband homes at only around 2.7 percent. That would work out to just over 3 million of the just over 115 million total homes it counts.

The broadband-only constituency is certainly growing: Nielsen pegged it at only around 0.5 percent of homes when it first started including broadband-only users in its sampling in September 2013. The benchmark only stood at 1.5 percent as recently as January 2015. 

MoffettNathanson broadband only homes

For more:
- read this MoffettNathanson report (PDF, sub. req.)
- read this MediaPost story

Related links:
Dish unveils $20 per month OTT service called Sling TV
Moonves on CBSN: 'We call it the Cable Bypass News Channel'
Nielsen adds broadband-only homes to TV universe

Suggested Articles

For now, it looks like Netflix and everyone else still have space to grow.

Flex, which Comcast recently made free for its subscribers, is a lot like X1 but not centered on Comcast’s linear video product.

Beginning Dec. 10, Comcast will replace Starz and begin offering Epix, a premium network owned by MGM, in some of its Xfinity TV premium packages.