Broadcasters on a roll with mobile DTV

In an announcement no doubt timed to catch the attention of consumer electronics manufacturers, the Mobile500 Alliance said that its membership now includes broadcast companies that own TV stations in 92 percent of the country. These stations, therefore, are either already transmitting their signals over-the-air to mobile DTV receiving devices or plan to do so.

This is important for CE makers who need to build those devices. It's also important for broadcasters who want to change their stodgy image from the livingroom to the mobile consumer. And, it could be important for cable operators as broadcasters leverage mobile DTV to fight an FCC spectrum grab. There could also be an impact on future retransmission discussions, although that's fuzzier than a snowy picture right now.

It's also important to note that only seven TV stations from among the 414 in the Mobile500 membership are currently broadcasting mobile DTV.

For more:
- see this story

Related articles:
Broadcast news: Mobile digital TV ready to roll next year
Mobile DTV 'shows promise' for additional broadcast ad revenues

Suggested Articles

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

CBS is warning viewers that AT&T’s pay TV services including DirecTV, DirecTV Now and U-verse could lose CBS broadcast networks soon if a new agreement isn…

Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.