Broadcasters get looks at 3D, VoD at revived IBC

The thin line between broadcasting and cable is blurred even more across the ocean where a number of cable technology companies--and their technologies--are being rolled out for broadcasters attending the International Broadcasting Convention (IBC) in Amsterdam.

Primary among technologies, according to early reports, are 3DTV (which just won't go away) and video-on-demand (which has been around seemingly forever). 3D will be the focal point of a "Sports Day" that includes sessions on how sports can drive 3D and how 3D can enhance sports. As for VoD, increasing demand for programming on cable and/or mobile has led to a plethora of different delivery methods; show attendees will be presented with multiple ideas about "standards" to make the process easier.

Aside from video, Jonathan Try, vice-president of technology at Amsterdam's Digital Media Centre would like to see something done about audio. "Loudness control continues to be topical," he said. For broadcasters and video service delivery providers alike, it should be added.

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