Broadcasters, facing the loss of their spectrum through an FCC reclamation project and, perhaps even worse, loss of control over retransmission deals with cable operators, have developed and will launch an ad campaign emphasizing the value of broadcast TV to consumers.
The industry's lead trade group, the appropriately named National Association of Broadcasters--or NAB as most know it--has asked its members to clear away 30 seconds from time to time early next year to run the rhyming TV and radio spots that announce: "The future of broadcast TV? It's HD, 3D, mobile TV, technology, not regulation from Washington, D.C."
While consumers might not especially care, the ads could have an impact on lawmakers who are taking an increasing interest in what's going on at the FCC.
- see this story
FCC ready to look at retransmission disputes
Feds ready to offer cash for broadcasters' spectrum
Broadcasters using mobile DTV as leverage in fight with FCC over spectrum
Ready or not, broadband spectrum auction moves forward another step