Even as it was making a splash with a DOCSIS 3.1 announcement at CES, chipmaker Broadcom laid out plans to jump feet first into opportunities within the cable broadband and OTT space in India.
Broadcom India managing director Rajiv Kapur referenced the chipmaker's role in OTT through set-top boxes in a story carried by Indian Television.
"The over-the-top television market may still be in its infancy in India but it holds much promise for the future," Kapur said. "There are progressive operators who have been talking about value-added services. Internet entertainment on the TV is on the rise."
These factors, along with the size of an emergent Indian TV market, present "tremendous opportunities for cable and over-the-top services," Kapur said. "Consumers are now more acutely aware about the content on their portable devices and the TV."
The Ministry of Information and Broadcasting has mandated that analog signals be digitized, forcing cable TV operators into the space as well. Digitization also boosted demand for high-speed broadband, which, in turn, is a vehicle for OTT.
"Consumers are now more acutely aware about the content on their portable devices and the TV," Kapur said. "The demand for OTT is going up."
For more:
- Indian Television has this story
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